The story behind Notadaydream
Please take the time to read the story behind Notadaydream. Understanding our background will hopefully make you feel even better when buying our products. Notadaydream is about making you happy as well as the mothers producing the products and their families. We hope you become an ambassador for our products towards your family and friends. The more we sell, the more people we can support.
Helping kids go to school
Notadaydream is a social enterprise based in Manila, The Philippines. We design and create products to help mothers earn a living in the slums of Manila, more specifically in Tondo. We educate the mothers to be able to help us create our and their products. All proceeds, after materials, logistic, tax and overhead costs, go to the mothers and the foundations we partner with. By earning a living, the mothers can send their kids to school and provide them with a better future. We work together closely with livelihood programs in Tondo.
The NGO organization that Notadaydream is working with is based in Tondo, Manila, beside the former Smokey Mountain dump site. Here, families live in poorly maintained housing, under bridges, and in huts built over water with little or no sanitation or safe drinking water. The slums in Manila are one of the poorest areas in the world. Most of the 70,000 people living in these communities depend on garbage sorting for recyclables for income. Children are an important part of the labor force. Most kids drop out of school or have no access at all to education. In many cases, the kids are malnourished and at risk of abuse. This is where our Nanays – Filipino for mother – live with their families. They need training and employment so they can provide for themselves and their families, Notadaydream is providing in this. By buying our products, you support them and help them to keep their kids in school. Read more about Tondo on Wikipedia or in this article: "Staggering Views of Manila’s Insanely Crowded Slums".
BYSMP Bless The Children Foundation
Notadaydream is closely working together with the NGO: BYSMP Bless The Children Foundation. Our family beach bags and toiletry bags are made by mothers whose children participate in the BYSMP Bless the Children Foundation Programs in Tondo. BYSMP Bless the Children Foundation, Inc. is an NGO supported by Chalice Canada. BCFI is based in the poorer and impoverished quarters of Tondo. BCFI develops and implements programs for the development of the family where the main focus is on children's education and nutrition. There are special programs for children with different abilities. BCFI also implements medical and dental care programs. One of the major achievements of BCFI is its livelihood program, supporting the mothers of the children to be entrepreneurs. Several successful businesses have been launched. The result has been increased incomes and allowing them to provide food on the table. Not a daydream works together with BYSMP Bless the Children Foundation through its livelihood program. Mothers are trained to become seamstresses and bag makers and hence, earn an income for their family. For more information: bysmpblessthechildren.com
Mabuhay! My name is Martha. I am Dutch. When moving to Manila in 2016 I did a slum tour with Smokey Tours, an organization that trains people from the slums to become tour leaders of the city and earn a living. In this tour I saw naked children, same age as my kids, scavenging dump sites between the stray dogs. I felt the need to act. I discovered a thriving community of social enterprises and NGO livelihood programs. Being a mother of three myself, I was impressed by the organizations that train mothers – Nanays in the local language – to become artisans so they can earn an income for their families. Not just their situation but their power, the beauty of their craftsmanship and their cultural heritage were remarkable. I wanted to support these women by creating demand for their products. This demand currently is too small, making it difficult for the livelihood programs to be self-supporting. With my corporate background in marketing and product development, the idea for Not a daydream was born. When embarking on this adventure I met many Filipina entrepreneurs. Their optimism, energy and creativity have inspired me and supported me in setting up this organization. I only just started, but I hope that Notadaydream can be a little step in more exchange between the Netherlands and the Philippines, in knowledge, craftsmanship and products. I hope you enjoy our products and spread the word. That would help us tremendously to grow and support more families. Thank you.
Partners and supporters
Thank you so much for your support! Many people have helped to make Notadaydream possible. It would be impossible to name them all, however I would like to give some of them some special attention for their help. I would like to thank Quarkus (www.Quarkus.net) – Rebie Ramoso for the help with the design and quality control of our products. For Photography support I would like to thank Caroline Kist, Lars Solberg, Edo Ankem, Maud van der Lely and Christelle Flisch. Please do enjoy the beautiful pictures on this website they have made! I would like to thank René Kouwenhoven and Miranda Evans for their help with the logo Design. I would not have started Notadaydream without Smokey Tours (www.SmokeyTours.com) bringing me a new view on Manila and it’s residents. If you have the opportunity, when in Manila, please do book a tour with them. For the logistics support in the Netherlands I would like to thank my mother, Johanna Wielens – Moeskops. For development support in various ways I would like to thank DOT (http://developmentoftrade.com) and it’s founder and owner Monique Wisse. Also for support in various ways I would like to thank: Vivian Oskam, BPW Makati and my friends & family. Last but not least I would like to thank my advisory board: Pauline Wielens – Maljers (my sister) and Caroline Henneman – de Vries.
Designed to make you happy
Living in the Philippines with its beautiful beaches we understand what a good family beach bag needs! Inabel textiles were originally even used as sails by the Spanish galleons in the 16th century, Inabel is a hand-woven textile created by artisans of Ilocos, a northern province in the Philippines. In combination with canvas and a water repellent inside, these bags are designed for intense use, our Notadaydream beach bags are very sturdy. The beach bags are also very practical, they are water repellent inside with special waterproof pockets so wet items and valuables don’t mix. They are large so you can bring everything you want to the beach, or wherever you want to take the beach bag. The beach bags have have a zip, so nothing will drop out. The Notadaydream beach bags have a gorgeous design using centuries old traditional patterns. The beach bags are handmade by mothers participating in a social enterprise in Tondo, one of Manila’s largest slums. By creating our products, these ladies generate an income for their families, which they would not have had otherwise. You also support to preserve Filipiniana craftsmanship. Altogether we think this should make you happy. Notadaydream: designed to make you happy.
Our beach bags are made of Inabel textiles, water repellent material and canvas. The Inabel textiles are hand-woven with traditional, century old patterns, made of cotton or a cotton-polyester combined weave. We purchase materials mostly from small Filipino businesses in Marikina and Divisoria, Manila’s famous thriving small business quarters. The woven materials come from different organizations in Ilocos, a province north of Manila. By buying our products, you also support to preserve Filipiniana craftsmanship. Please watch this video of a livelihood program based in Ilocos, supporting to preserve the Inabel textiles craftsmanship and explaining more about Inabel.
We design and create products to help mothers earn a living in the slums of Manila. All of the proceeds made after materials, logistics, tax and overhead costs go to the mothers in the form of salary and foundation support. .